Building a Business

Whatever the business you are building, there is one constant feature - there aren't enough hours in the day to do all the background reading that you need.  In this section we are collecting materials on key aspects of building or running a business. These are either by members of Martians Reunited or by recognised authorities in the field. Where we have no permission to reproduce copyright materials we will post a summary with the relevant link.

If you have experience or views to share, please do email us - Editor@martiansreunited.com.

Windsor and Eton Brewery - a Mars alumni success story
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On a typical English summer evening (torrential rain and moderately chilly), twenty Mars alumni gathered under the shadow of Windsor Castle.

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Robert-Jan d'Hond on Social Marketing Readiness
Download 111215+EffectiveBrands+Social+Marketing+Readiness+Whitepaper+-+winning+with+global+brands+in+the+social+age.pdf

In a world in which almost all global brands are “socially active,” the question is no longer whether Social Marketing is important. Everyone agrees that it’s crucial. The more pressing question is: How can you structure and evolve the global marketing organization so that it becomes Social Marketing Ready?

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Tom Peters - 'Last word on People'
Download Tom+Peters+-+last+word+on+people.pptx

This week Tom Peters gave a presentation in Sydney which he said was his 'last word on people'. Here we have selected those 50 slides which we thought would resonate most for Martians.

They can be distributed freely provided Tom Peters' authorship is acknowledged and respected. See www.tompeters.com for full details)

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The Five Key Drivers of Global Marketing Effectiveness
Download The+Five+Key+Drivers+of+Global+Marketing+Effectiveness-2.pdf

The 5 Key Drivers of  Global Marketing Effectiveness -an article from Robert Jan d’Hond's business Effective Brands.

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How leaders kill meaning at work
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How leaders kill meaning at work - a Harvard Business Review article about the role of leaders in providing meaning and how this affects creativity, productivity, commitment and collaborative working.

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Diversity of Non-executive Directors - a Martian's perspective
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Bob Beveridge writes about Diversity on boards and how to improve board effectiveness.

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New Articles and Video from McKinsey
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McKinsey articles on women in senior management, marketing, and the employment challenge in the US. 

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New FMCG Articles from Bain
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A selection of new articles from Bain targeted at FMCG: HR in emerging markets, growth trends and competition in private label

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Dan Pink Video on Motivation
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Dan Pink using innovative graphics to argue that the key to motivation is job mastery and purpose not money

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David Drennan on Teamwork on the front line
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David Drennan writes about the 12 most important rules for great front-line teamwork

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Alligator Shooting
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Sam Turner writes about shooting alligators (in the context of quality improvement)

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David Drennan on Employees - The Rules of Engagement
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David Drennan writes about the business benefits of employee engagement

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David Attenborough on Biology in Business
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David Attenborough analysing the behaviour of dragons in the business world.

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David Drennan - Are Job Descriptions Old Hat?
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Job descriptions are brought out for a new employee, or for job evaluation, but otherwise they sit neglected and forgotten in a drawer.

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David Drennan on Producing Actionable Company Goals (Part 2)
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In part 2 of Producing Actionable Company Goals, David Drennan explores the other three principles - Consistency, Leading by Example and Celebrating Success

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Lis Long on Business Social Media - the Virtual Open Plan Office
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Business social media offer companies unique opportunities to engage people and share knowledge and understanding. Lis Long reflects on her experience of working in Martians Reunited

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David Drennan on Producing Actionable Company Goals (Part 1)
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David Drennan outlines some principles for defining clear, actionable company goals

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Paul Jackson on Learning how to negotiate Win-Wins
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Learning how to negotiate Win-Wins is a must for you and good for your business, writes Paul Jackson.

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Paul Jackson: How 2009 changed the marketing landscape
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Paul Jackson writes about the Major Developments of 2009 which have changed the marketing landscape

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Philippe Bellande on Five Management Derailers
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Why do front-line managers fail and what can be done to avoid failure?  Philippe Bellande writes about management derailers

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Paul Jackson on The Role and Value of Advertising
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Paul Jackson, a Board member of the World Federation of Advertisers, outlines the value of advertising in the modern world

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Making the Difference Awards Video 2009
John Whittaker on Limited Liability Partnerships
Download A+new+business+vehicle+-+the+Limited+Liability+Partnership-1.pdf

If you are starting a new business, there is a new corporate kid on the block  worth considering as an alternative to the usual shareholder company. This is the limited liability partnership.

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Jackson & Smith - Don't focus on motivating, stop demotivating
Download Don%27t+focus+on+motivating+++Stop+demotivating.pdf

Mike Smith & Paul Jackson share some conclusions from their new Employer Brand Strength Audit  which aims to help business leaders address fundamental issues of engagement and motivation.  

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Tony Isaacs on Setting up a Consultancy
Download Tony+Isaacs+on+Setting+Up+A+Consultancy.pdf

Many Martians find themselves becoming consultants at some stage in their career. Tony makes some useful and insightful suggestions, from his  experience of setting up SigDiff, for anyone thinking about going down the same track.

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Paul Jackson on the Importance of Brands and Branding
Download Paul+Jackson+on+The+importance+of+brands+and+branding.pdf

Brand equity is now a key business asset and owning, managing, developing and caring for brands is a core business competence. In this lucid and persuasive article, Paul highlights ten key rules for all who own and manage brands.

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Take control of your company’s share price
Download James+Amoroso+on+Controlling+your+Company%27s+Share+Price.pdf

You control the fate of your company, so why not control its valuation? In this paper James Amoroso reviews ways of ensuring that your company's share price is both fair and stable by offering appropriate communication and financial guidance to the investment community.

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CCL Resources on Leading and Building Organisations
Download CCL%2B-%2B45%2Bkey%2Bresources%2Bon%2BLeadership%2Band%2BBuilding%2Ba%2BBusiness.pdf

CCL Resources on Leading and Building Organisations. Here we give you summaries and links to 45 key articles made available by the Center for Creative Leadership

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E-marketing - the essentials
Download Darin%2BBrockman%2Bon%2Be-Marketing.pdf

This chapter from "E-marketing - the essentials" looks at marketing tools for web-based marketing, search-engine-based marketing (SEM) and e-mail marketing.

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David Drennan on What Employee Surveys can do for Managers
Download David+Drennan+on+What+Employee+Surveys+can+do+for+Managers.pdf

The great thing about employee attitude surveys is that they tell you not only what the real problems are, but where they are

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Ralf Meyer de Groot on Wrigley’s Extra
Download Wrigley+Extra+2009-1.pdf

Wie man mit innovativen Marktforschungs-Methoden gezielt und nachhaltig zu einem Segmentanteil von 90 Prozent gelangt.

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Richard Baraniuk: Goodbye, textbooks; hello, open-source learning
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Richard Baraniuk is founder of Connexions (www.cnx.org), a free, open-source, global clearing house of course materials on everything from engineering to ornithology.

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The Meeting Magic Method
Download Meeting+Magic+Method+STEP+1.pdf

This new book from Katherine Woods and Kevin Holligan is a practical guide to successful meeting design. Each of the seven steps contains graphic templates with detailed instructions and tips. You can download and use Step One here.

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Malcolm Gladwell's Perfect Spaghetti Sauce
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Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a broader point about the nature of choice and happiness.

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Joseph Pine on What do Consumers Really Want?
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Consultant and author of ‘Mass customization’, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. In this video, he looks at authenticity, what it is and how to achieve it.

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The Marshmallow Challenge - Collaborative Working Explored
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The marshallow challenge, a traditional team task, has generated some fascinating research on the nature of collaborative working

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Tim Nicol on Open Innovation
Download Tim+Nicol+on+Open+Innovation.pdf

Open Innovation has been a hot topic for the last 5 years, and is very much on the management agenda as a way of improving innovation success rates.

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Helen Cooke on Diversity: Simply another management initiative?
Download Helen+Cooke+on+Diversity.pdf

Maintaining a diverse and inclusive workplace is critical to an organisation’s future success.  A diverse team operating to its full potential is one of the biggest levers an organisation can have to create competitive advantage.

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Dawn Franklin on Intellectual Property
Download Dawn-Franklin-on-Intellectual-Property.pdf

In a knowledge economy, your Intellectual Property is your most valuable business asset and, like tangible assets, can be bought and sold. Here are a few key things you need to know to secure your rights and avoid pitfalls.

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Allan Leighton on Leadership
Download Allan+Leighton+-+On+leadership.pdf

Fly across the United States and you'll see it everywhere you go. Giant white letters spelling out the name of global grocery giant Wal-Mart on the roof of every superstore, town after anonymous town.
Take a moment to consider which corporate chief decided to display the name of his company where 99 per cent of customers would never see it.

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Tim Mortimer on Coaching
Download Tim+Mortimer+on+Coaching.pdf

This article is about the coaching process, the relationship between coach and client and the benefits of coaching.

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Poul Weihrauch on Uncle Bens: the history of one of our great brands
Download Poul+Weirauch+on+Uncle+Bens+-+the+history+of+one+of+our+great+brands-1.pdf

It started with a technical advantage - it ended with a great brand. This phrase captures the beginning of the great history of Uncle Ben's, the world’s biggest rice brand.

 
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Katherine Woods and Ingid Uden on Managing information in meetings: using graphics
Download Katherine-Woods-Ingrid-Uden-on-Managing-Information-in-Meetings.pdf

Managing people and discussions in a meeting is hard enough, but managing all the charts and ideas and agreed actions at the same time presents another, equally tough challenge.  In this chapter from their new book, Meeting Magic, Katherine Woods and Ingrid Uden share some of their principles and techniques.

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